A view of the Three Pagodas of Chongsheng Temple in Dali, Yunnan province. [Photo by Li Shuangxi/provided to chinadaily.com.cn]

Hailed as a "paradise on earth", Southwest China's Yunnan province has become a favorite destination among tourists for its wonderful natural scenery, diverse ethnic groups and customs, historical cultures and beautiful environment.

According to the local government, Yunnan will lower the price of entrance tickets as well as cableways and shuttles in State-owned scenic spots in the province before Oct 1, when the National Day holiday starts this year. The province will also continuously make improvements in tourism to provide a better experience for tourists.

A view of Shede Meadow in Yunnan province. [Photo by Liu Xiaoyong/provided to chinadaily.com.cn]

Recently, the Yunnan Provincial Tourism Development Commission and online travel website Lotour.com organized a tour, inviting tourism experts from Beijing, Shanghai, Guangzhou, Xiamen and Nanjing to experience the charm of Yunnan province.

These experts explored more than 20 scenic spots in seven regions of the province in 168 hours, promoting tourism in Yunnan across three themed travel routes: legendary ancient towns, splendid fairyland scenery and exotic cultures.